Sunday, November 16, 2008

More Consideration of the Long Tail Theory

I had posted some days ago about a research study that questioned the Long Tail theory. Here is more thought on that from Chris Anderson in Wired, who concludes that "It's hard to make money in the Tail. . . . [I]t's also hard to make money if you don't have a Tail (to satisfy minority taste, which improves the consumer experience), but the revenues are disproportionately in the Head."

Thanks to Kevin O'Keefe for the heads up, via Twitter.

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