I had posted some days ago about a research study that questioned the Long Tail theory. Here is more thought on that from Chris Anderson in Wired, who concludes that "It's hard to make money in the Tail. . . . [I]t's also hard to make money if you don't have a Tail (to satisfy minority taste, which improves the consumer experience), but the revenues are disproportionately in the Head."
Thanks to Kevin O'Keefe for the heads up, via Twitter.
Sunday, November 16, 2008
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