From the "if you can't beat 'em, then at least make some money off of 'em" department comes the report that Auditude and MySpace have signed a deal that will layer the Auditude platform over video content on MySpace. Auditude creates tags for its clients' video content, then uses those tags to identify that content on the Internet and deliver targeted advertising when that content is viewed. In other words, Auditude clients can make money by selling ads that the Auditude system will deliver -- even to videos that are uploaded without the client's permission.
This is a great example of reactive technology. Efforts to stop the spread of proprietary video content over the Internet have had limited success, to put it mildly. Technology such as Auditude's begins with the premise that the content will be distributed, and turns that distribution into a business opportunity.